In 2013, I contributed to designing the official Chinese website for Swiss Hotel Xiamen, focusing on optimizing both the user interface (UI) and user experience (UX).

To create a visually appealing and cohesive layout, I meticulously crafted UI elements, including a user-friendly navigation system, intuitive icons and buttons, and a color scheme that aligned with the Swiss Hotel brand while appealing to Chinese market preferences.

For an enhanced UX, I mapped out user journeys and conducted usability testing to refine the website’s functionality. This process involved streamlining the online room reservation system, optimizing page load times, and ensuring smooth transitions between pages.

By combining strong UI and UX design principles, the final website effectively showcased Swiss Hotel Xiamen’s offerings while delivering an engaging user experience. This ultimately increased the conversion rate for online room bookings.